PPC or Pay per Click Advertisement
Pay per Click or PPC is an internet marketing model that advertisers pay a fee every time clicked on their ads. Essentially, instead of buying visits to the website, it is organically more than trying to “win” those visits.
This allows advertisers to bid for an ad placement on sponsored links in search engine while someone search for a keyword. We have to pay a small fee to search engine, whenever the ad is clicked and the visitor is send to our website.
It takes a lot of time in building a winning PPC campaign: starting from research and choosing the right keywords, then organizing these keywords into well-organized campaigns and ad groups, last you need to set up PPC landing pages that are optimized for conversions.
Search Engines will reward advertisers who create campaigns intelligently by charging them less for ad clicks. If your ads and landing pages are useful and satisfying for users, it will be more profitable. So if you want to start using Pay per Click campaign, it’s important to learn how to do it.
As the most popular search engine, Google takes large amounts of traffic and therefore offers most impressions and clicks for your ads, because it is especially valuable to carry out PPC marketing through Google Ads. How often PPC ads appear depends on which keywords and types of matching you choose.
- Keyword Relevancy: The most effective PPC accounts organize keywords into small groups of tightly related keywords. Try to incorporate keyword relevance into the headline, body, and display URL, if possible.
- Landing Page Quality: Focus on speed, mobile first design, optimize for customer not for conversions, Take advantage of meta data and title tags, form styles and a clear call-to-action for specific search queries.
- Quality Score: Google rates the quality and relevancy of keywords, landing pages and PPC campaigns with Quality Score. PPC Advertisers with better Quality Score get more ad clicks at lower rates.
- Creative: Writing attractive ad copy is crucial. You need to clearly communicate and make every word speaks about your ad. Avoid fancy words and write in a natural way.